An oblivious woman named her clothing store ISIS and got some heat from
Chinese govt who launched an investigation. The Longgang District public
security bureau then released an official statement saying that the new
women’s apparel store named ISIS was not to be feared, that the owner,
named her store Yisi Yisi, meaning “a token of gratitude” in Chinese and
decided to shorten it to ISIS because it appeared more simple and
fashionable. The woman has since removed the sign from the store.
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